Ghatkopar Rising with Ajmera Realty

We teamed up with Xanadu Realty to craft a compelling pre-launch advertising campaign for introducing Ajmera Realty’s exceptional project at Pant Nagar, Ghatkopar. The strategy was to announce the arrival of a legacy brand like Ajmera to Ghatkopar, which otherwise is crowded with local players. Merging imaginative design with strategic communication, we highlighted its curated international lifestyle, expansive residences and unique tenant-free feature. This integrated marketing campaign resonated with the audience, sparking heightened attention and generating substantial intrigue about the project’s unique offerings, setting the right foundation for the launch campaign to follow.

Branding · Launch Campaign · Real Estate

Showcasing Ajmera's legacy through a teaser campaign
Showcasing Ajmera's legacy through a teaser campaign
Showcasing Ajmera's legacy through a teaser campaign
Showcasing Ajmera's legacy through a teaser campaign
Showcasing Ajmera's legacy through a teaser campaign
Showcasing Ajmera's legacy through a teaser campaign
First Step—Awakening

A teaser campaign showcasing Ajmera Group’s legacy and establishing the fact that it’s now coming to disrupt the Ghatkopar way of life.

Building interest in Ghatkopar realty scene with an awakening brochure.
Building interest in Ghatkopar realty scene with an awakening brochure.

Awakening Brochure

Teaser video

Brand identity design
Brand identity design
Second Step—Pre-launch reveal

Showcasing the promise, product and potential of international living through a high-decibel reveal campaign.

Announcing Codename Showstopper
Announcing Codename Showstopper
Announcing Codename Showstopper
Announcing Codename Showstopper

A series of creatives on print, digital and outdoors.

International Living, now at Ghatkopar
International Living, now at Ghatkopar

Project brochure

Reveal video

Product + Lifestyle film

Last Step—The Final Countdown

Wrapping up the campaign through a series of creatives. The aim was to urge the prospects to act fast since a price rise was coming.

This is how we helped Ajmera Realty.
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