Ghatkopar Rising with Ajmera Realty
We teamed up with Xanadu Realty to craft a compelling pre-launch advertising campaign for introducing Ajmera Realty’s exceptional project at Pant Nagar, Ghatkopar. The strategy was to announce the arrival of a legacy brand like Ajmera to Ghatkopar, which otherwise is crowded with local players. Merging imaginative design with strategic communication, we highlighted its curated international lifestyle, expansive residences and unique tenant-free feature. This integrated marketing campaign resonated with the audience, sparking heightened attention and generating substantial intrigue about the project’s unique offerings, setting the right foundation for the launch campaign to follow.
Branding · Launch Campaign · Real Estate






First Step—Awakening
A teaser campaign showcasing Ajmera Group’s legacy and establishing the fact that it’s now coming to disrupt the Ghatkopar way of life.


Awakening Brochure
Teaser video


Second Step—Pre-launch reveal
Showcasing the promise, product and potential of international living through a high-decibel reveal campaign.






A series of creatives on print, digital and outdoors.


Project brochure
Reveal video
Product + Lifestyle film


Last Step—The Final Countdown
Wrapping up the campaign through a series of creatives. The aim was to urge the prospects to act fast since a price rise was coming.


Jokar helps brands create powerful stories and impactful campaigns through innovative branding solutions tailored to the burgeoning Indian market. At Jokar, strong strategy, commercial logic and sensible creativity come together, enabling brands to reach their full potential and conquer the hearts and minds of their audiences, online and offline. In short, hum S.A.B. karte hain—Strategy ⚡ Advertising ⚡ Branding. What does your brand need?
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