Our mission

About Jokar

Jokar is more than a brand consulting firm. Consider us your marketing partner. We understand the challenges you face while driving business growth through marketing. Let’s find the right solutions for your brand together.

Staying current in the ever-evolving world of marketing is no easy feat. We get that. That's why we're constantly learning, growing, and exploring the latest trends, tools, and strategies to stay ahead of the game. With our finger on the pulse, we'll help you cut through the noise and stand out in the crowded marketplace.

With years of experience working with businesses of all sizes across various industries, we have the skills and knowledge to help you develop a brand that truly resonates with your target audience. Click here to see what we have done for brands earlier.

Every brand is unique, and that's why we take a personalised approach to branding that is tailored to your specific needs and goals. Maybe you're a new business looking to create a brand from scratch, or a startup that’s trying to pivot for better results, or a larger corporation in need of a brand refresh or repositioning, we have what it takes to help you achieve your branding objectives.

We are not afraid to take risks, push boundaries, and have a little fun along the way. We believe that branding should be an adventure, and we'll bring our creativity, passion, and sense of humour to every project we take on.

How about overcoming your biggest marketing challenges with us and take your brand to the next level? Contact us to set the wheels in motion.

Jokar can help you achieve the best results for your business, regardless of your field or target market.

Who’s behind Jokar?

A versatile duo, well-versed in the business of creativity and creativity in business.

Archana Karthik

Archana is a Jacqueline-of-all-trades and master of some. With a background in Linguistics and Literature, she brings a unique combination of skills and experiences to the table. She has over 20 years of expertise across various sectors and functions, including BFSI, Media & Entertainment, Sales, CRM, Marketing, and Advertising. She has worked with esteemed organisations such as Standard Chartered, IndusInd Bank, Axis Bank, Bajaj Allianz, and Max Life, gaining valuable insights into the banking and finance industry.

In the realm of advertising, media, and entertainment, Archana has made significant contributions while working with renowned names like Zee Marathi, Pinstorm, Lakme, and MXS Apparel. Her stint in this industry has sharpened her creative skills and provided her with a deep understanding of the dynamics of the media landscape.

Prior to founding Jokar, Archana played a crucial role as a core member of the marketing team at Sugarbox Networks, a leading tech startup. This experience allowed her to delve into the world of technology and further expand her expertise in marketing and branding strategies.

With her extensive background and diverse experiences, she now leads Jokar, her own multi-disciplinary branding firm. Archana’s unwavering commitment to excellence, innovative thinking, and deep understanding of various industries make her a sought-after partner for businesses looking to elevate their brand presence.

Karthik Meenakshisundaram

Karthik, a 20-year veteran in the creative industry, possesses a wealth of multi-disciplinary expertise in delivering effective branding solutions. With a track record of successfully assisting over 75 brands across 15 sectors, Karthik is known for his ability to blend technology and common sense with a deep understanding of human behaviour.

Throughout his career, he has held leadership positions where he played an instrumental role in building two agencies from scratch, working closely with the founders. Notably, during his time at HDFC Limited, he contributed to the establishment and management of its in-house design studio.

Recognising the importance of nurturing talent and fostering a holistic approach, he has built and mentored various teams at these firms, empowering individuals not only to excel in their roles but also to think strategically. His expertise spans strategy, copywriting, art, design, and the overall business of creativity, all of which he mastered through self-guided learning and hands-on experience. In fact, his passion for sharing his knowledge led him to teach at Ecole Intuit Lab, where he imparted his experiences and expertise to aspiring creative professionals.

His dedication, strategic mindset, natural curiosity and comprehensive understanding of the business and creative worlds make him an invaluable asset in delivering exceptional branding solutions. Last but not the least, Karthik dislikes writing in third person, but does it anyway.

80+

40+

BRANDS

We’ve worked on brands big, small, national, international and what have you.

YEARS

You’ll benefit from 40+ years
of multi-disciplinary work experience across industries and functions.

SECTORS

Our experience and expertise cover various sectors across B2B and B2C domains.

15+

Let’s boost your marketing.

Book JOKAR™ in advance.